Company`s philosophy

In the big business there are no trifles. The furniture condition depends on accessories, and consequently, comfort of those who uses this furniture. Feeling responsibility for quality of life of consumers, we not simply do reliable, durable, convenient and functional production. We put soul and warmth in each "trifle", in each made detail. And we are assured that this warmth will definitely get into the furniture, bringing a comfort and harmony to its users.

We qualitatively and responsibly do our job, knowing that «in the big business there are no trifles». But when we see that life of our consumers becomes brighter and more harmonious, we realize again and again that we are not working for nothing.

Companys mission:

Our mission is to make business and life of all our clients more successful and more comfortable from "sharks" of the furniture industry to those people who will actually use furniture. Realization of our mission is the guaranteed granting of such production which will provide furniture durability, convenience and perfection.

Unique selling proposition:

Versatility in our minds is an urgent product for each buyer. In assortment of our production there are offers to solve any design problems. We know for sure that tastes differ. We offer a wide range of exterior and functional accessories.

Today BOYARD intends to meet the industry demand for high-quality and various products, and to make high quality affordable as much as possible. Pursuing these aims, BOYARD markets stylish, modern, state-of-the-art, effective, and reliable fittings, which makes the furniture up-to-date, popular, comfortable, and affordable, without compromising its high quality.

Company`s principles

Principle №1: Quality in everything

Quality of production is an indisputable truth for any manufacturer. To provide the maximum quality of our production, we carefully select suppliers of raw materials; we work with world leading manufacturers. All production levels are under strict control. Quality of accessories is a basis of functionality and durability of furniture. Knowing it, we strictly observe the quality law, placing on the market only effective and reliable production.

Principle №2: Actuality

We offer to the market goods / furniture accessories which are actual and are demanded today, and at the same time won't lose its urgency in the future. We achieve such result, using modern technologies and processes on manufacture, mastering modern materials, and also applying new standards of quality assurance at each production phase and sales. And the most important thing, we scrupulously investigate requirements and inquiries of our buyers, after all the actual can be only that product which is really necessary to people!

Principle №3: Availability

Availability our way is an affinity to each client. When we speak about availability of our service, we mean competent, polite and professional service, and also the flexible approach to each customer. Speaking about availability of sale, we mean accurately built and efficient system of sales / distributions: the dealer network covers all territory of Russia / all regions of Russia. We speak and about price availability, offering the adequate price for worthy quality. We are accessible which means, we are nearby, so that our clients could realize the requirements, having addressed to BOYARD at any time and in any place!

Principle №4: IDEA

The ideal is that perfection which does not have a limit. And the idea is a tool of search and achievement of such ideal. Ideal interiors, perfect furniture, harmonious and inspiring space Aspiring to harmony, we search for styles, forms, samples. In search of an ideal we create cardinally new products and we build courageous projects. Offering new ideas to the world of the furniture industry, we bring our mite in approach to an ideal, in creation of such harmonious space in which it would be cozy to live, fruitfully to work, and pleasantly to have a rest. And when we see, how our ideas live, doing «the furniture world» (/life) more harmonious, we are inspired by new ideas and new searches of a furniture ideal.

Values of the company:

We aren't at a stop we are aspired to grow and develop. We are opened to new tendencies and the knowledge, all recent that brings to us time. We with confidence look into the future, we work on our prospect, we put the purposes and we reach them. We search and we find new styles and forms, (at times) acting as the pioneer in the world of the furniture industry. However, even though we always courageously go further into the future, for our customers we are always nearby, we are always in the present- close, accessible and opened!

Character of the brand:

We are active and energetic. We are bright, purposeful, courageous and a bit crazy, as, perhaps, any pioneers and researchers. We (promptly develop and) go forward, organically new tendencies and trends. And at the same time we maintain the time-tested traditions. We are ready to work with any customers and consequently in our assortment there is a production for all tastes and inquiries. We sincerely wish that our clients partners and consumers received a qualitative worthy and successful product. And we are really happy, when we are being trusted to form comfortable and worthy living conditions!

Positioning:

Resting upon the time-tested traditions, we look forward and safely cope with prospects. We are inspired by future possibilities, and we create such product which will be demanded a long time. Foreseeing face of «furniture tomorrow», we offer consumers modern, really actual and necessary goods. (Functional goods which are convenient and qualitative, capable not simply to be used a part of interior design but to create comfort and harmony.)

Urgency of our goods is from the «must have» category: without accessories there will be no furniture. However it is not enough to us to simply give to the consumer necessary goods. We study demand, we foresee market tendencies, we search for styles and forms, we introduce new ideas, offering as a result a product that is fresh and not losing its topicality. Applying modern technologies on manufacture, we create a product which is functional as much as possible. We update our service, developing for clients convenient forms of service. We are claimed, because we are actual!